6 Most in Demand Digital Marketing Skills in 2019

6 Most in Demand Digital Marketing Skills in 2019

I’m going to share with you six Demand digital marketing skills, whereby you can become a master in Digital Marketing.

Do you want to be a digital marketing expert?

If yes, Well, you’re going to need specific skills to become a digital marketing expert.

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Even if you work at a company, these skills will help you. So let’s start right it right now.

1. Data Science

The first skill you need is data science. You don’t have to be a crazy data scientist, but you need to learn how to look at Google Analytics.

On the internet, so many articles and videos are available that teach you how to read a report.

Because Google Analytics doesn’t just show that, “how many visitors am I getting?”.

But Google Analytics shows us more data like:

  • How many visitors am I getting?
  • What pages do your users visit?
  • Where are they coming from?
  • What’s the conversion rate?
  • How well do you retain users?
  • How many Active Users right now?
  • How do you acquire users?
  • How are your active users trending over time?

All these little things will help you figure out how to boost the traffic that you’re getting and how to make the next strategy.

If you don’t have Google Analytics data, then you won’t know where to focus your energy and times to maximize your results.

2. Content Strategy

The second skill to learn is the content strategy. Writing content doesn’t guarantee you any traffic anymore. There are over a billion blogs on the web. There are approximately seven billion people, so that means roughly one blog for every seven people. That’s too much content.

So, if you want to do well, you need a strategy. Without a strategy, there’s no guarantee that people are will coming to read your content.

You need to follow some successful bloggers with their strategy promotion. Because successful bloggers spend their times as smartly.

Successful bloggers spend their spend 25% of time writing the article and 75% in promoting it.

Here I mean to say, you just need a strategy for manage content and time.


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3. Leverage Videos

The third tip you need is you need to learn how to leverage video. Video is up-and-coming as one of the most popular factors out there.

When I say “video”, I’m talking about stuff like going live. I’m talking about filming videos like on YouTube, LinkedIn, and Facebook. Because if you will do it, it will build a much more engaging community.

4. Tell your story

The fourth skill you need to learn is storytelling. I don’t know how it works, but nowadays I’m seeing more and some people use storytelling skill, but storytelling will be not effective in the beginning. It will work after two, three, five, or ten years.

But you need to integrate stories into your marketing. When you do that, you’ll find how many peoples relate to you in the market.

When you identify them with the characters in your story, and you’ll notice that your conversion rate goes up. It will not be going to change in the future and you can tell your story as effective.

5. Email Marketing

The fifth skill is that you need to learn email marketing. And I’m not talking about just basic email marketing, like sending out emails whenever you publish a blog post. I’m talking about some advance marketing things like marketing automation.

What should you do next in Email Marketing?

If users open that email, what should they get? You don’t want to send the same email to everyone. I think we want to send them emails that mainly related to sell products and services, it is marketing automation.

6. Podcasting

The sixth skill that you need to learn is podcasting. Podcasting hasn’t taken off in the U.S. as much as it has in Asia places.

And that’s why you need to get into podcasting now. It’ll be much more competitive in three, four years. Then it’s going to be a hard competition.

And when you do podcasting, so don’t expect to get results right away. It’ll take some time to excellent result.

I hope you like the article, please share it.

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